Health-conscious employees wanting to grab a quick bite in between breaks at their demanding desk jobs now have a new option vending machines stocked not with junk fare but with healthy options, thanks to one-year-old startup Snaxsmart.
Set up with the mission to provide healthy, guilt-free food at an arm’s length, Snaxsmart is a smart health-food vending machine with nutritious snacking options such as cereal bars, dried fruits, oats and cornflakes, fruit juices and more. It is targeted at corporate professionals and employees, whose sedentary working lifestyles put them at higher risk of health problems such as cardiovascular disease and diabetes.
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M Shankar Prasad had a life-changing experience four years ago when he was the president for broadband and retail at Tata Communications. He lost a close friend due to heart attack at the age of 40. It was then that Prasad decided to quit his 25-year corporate life and work on ideas that would help professionals focus on their health needs amid hectic schedules and unhealthy eating habits.
While he was still in the process of finalising an idea, Prasad spent a few years working with startups to gain insights into setting up one’s own business and making it work efficiently. The former senior leader of Motorola and Airtel, worked at RedBus as its chief operating officer for close to a year. He also served as the chief executive officer of city-based startup Medybiz Pharma, before setting up Snaxsmart, a startup that provides health-food vending machines, in 2013.
4 pm. That time of the day when growling stomachs lead hungry workers to grab the nearest samosa, cola or sugar-laden biscuits. It’s no secret that as the day wears on at work, our resolve to eat healthy steadily crumbles. Not everyone has access to healthy, home-cooked food, leading them to resort to pizza delivery or deep-fried snacks served in most canteens. A few food start-ups, however, are targeting office goers with healthy snacks and lunch options.
A 2014 study of food service trends in India by Technopak.com pegs the growth in the evolving delivery segment in the range of 30-40 per cent over the next five years. And Bengaluru is riding the trend. A Zomato.com survey on the presence of delivery models in the organised food service industry puts the number of outlets with delivery service in the city at 2,608 (that’s 48 per cent). This puts Bengaluru in sixth place on the list of 13 cities where the survey was conducted. The potential in targeting office goers in such a market is obviously tremendous, which is what these start-ups are doing.
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